Wondering what cost per click (CPC) means? It is a term used to describe the amount an advertiser pays when an ad of theirs is clicked on a given website or blog. The money is paid to an ad program, such as Adsense, who then shares the revenue with the website publisher. Cost per click also is known as price per click, or PPC.
So, how exactly does it work, then? Well, let's say you make a blog or website about online shopping coupons. You decide to ad Adsense advertising to your blog. You choose to have text ads displayed in your sidebar. Adsense reads keywords on your site telling it to display online coupon ads. Anytime a visitor comes to your site, and clicks on the ad, you make money! It's that simple. Cost per click works the same way across all online ad programs that use CPC. The revenue sharing may be different, but the concept is the same.
Now, not all ads are the same, and not all will generate the same CPC revenue. A website about lawyers, which may have a $20 to $30 CPC, may generate more money than a website about how to groom cats, which displays CPC ads at less than $1 per click. So choosing the right topics and keywords are essential.
Most ad programs that use CPC advertising are free to use. Adsense is the leading CPC program, so you will see many websites using this program. After all, it helps Google reach out to audiences and readers they otherwise may not be able to. That's better for them, and better for their advertisers.
To sum up, cost per click is ultimately a very simple concept. Put ads on your site. Readers clickthe ads. You make money! Good luck!
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