When trying to earn money from a blog, it is common to want to plaster Adsense all over your site, thinking more is better. This is not always the case. Number one, you can only place a certain number of ads on each page. This is one of many common Adsense mistakes we're going to cover.
- Number of Ads - In the Adsense Program Policies, you may only have 3 link units and 3 ad units per page. Also, you may only have 2 adsense for search bars per page. Placing any more than this amount will cause the ad to simply not show up. It will only show the first of the 3 per page.
In blogs with multiple posts per page, especially the home page, if you have adsense within the posts, it will only show on the first three posts. The rest will not show. Either limit the number of posts per page, or consider moving one ad or link unit above or below the posts.
- Content of Ill-Repute - That's what we'll call this. In the Adsense content policies, you may not place ads on your site or link to any sites containing the following content:
- Pornography, adult or mature content
- Violent content
- Content related to racial intolerance or advocacy against any individual, group or organisation
- Excessive profanity
- Hacking/cracking content
- Gambling or casino-related content
- Illicit drugs and drug paraphernalia content
- Sales of beer or hard alcohol
- Sales of tobacco or tobacco-related products
- Sales of prescription drugs
- Sales of weapons or ammunition (e.g. firearms, firearm components, fighting knives, stun guns)
- Sales of products that are replicas or imitations of designer goods
- Sales or distribution of coursework or student essays
- Content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails
- Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others.
If Google catches any of these violations, expect your adsense account to be promptly and swiftly banned.
- Clicking on your own ads - While in theory this would seem brilliant, help yourself make money!...clicking your own ads is considered fraud. Adsense has a very intricate click fraud system, and can tell if you are clicking your own ad units.
When you log onto adsense, Google knows which IP address you came from. If a click on your blog or site registers from the same IP address, they will nullify any earnings you made from that click.
Google understands that from time to time you may accidentally click on your own ad, maybe while scrolling, or just a simple mis-click. This is usually forgiven and they will not punish the account. However, multiple offenses will more than likely flag the account and you stand the risk of having your account banned.
- Encouraging Clicks - This is a huge no-no. Do not encourage clicks on your site. This can lead to an immediate ban. By suggesting to the readers that they should click ads on your blog or site for any reason is in strict violation of the adsense program policies.
- Placing other ad programs on adsense pages - You absolutely CAN place other ads on your blog from other programs, BUT they must not resemble adsense ads. There must be a way to differentiate between the two.
If you have any questions on whether or not a certain ad program can exist on the same page as adsense, email the Google adsense help team for a quick answer.
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