Higher Kontera CTR - Optimization Tips
Optimizing your Kontera in text advertising for higher click thru rates (CTR) is very simple. Unlike other CPC programs, such as Adsense, there are really only three changes that you have to make. Changing the look of your Kontera ads will increase the likelihood a reader will click on them.
First, the best choice for Kontera text color will be the color of your other links on your site. This will help them blend in to your content. Remember, some people are web advertisement savy, and will skip over anything they think is an ad, regardless of how relevant or useful it could be to them.
The second Kontera optimization tip is to change the default double underline to a single underline. Some people may argue this, and rightfully so if the default option makes them more money. But, ultimately, most people see higher CTR in Kontera with the single underline.
The last Kontera optimization tip is to set the max number of ads to display top the maximum allowed. This will increase the likelihood one of your ads will connect with a reader, enticing them to click on the link.
Hope this helps!
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